Project Sam

About the collaboration

This case study explores how ProjectSAM’s orchestral library can be showcased through authentic, high-quality content built around real musical situations.

Rather than presenting the product as a traditional advertisement, the approach was designed to demonstrate how it performs inside a genuine creative workflow while educating composers and engaging a broader audience.

Showcase the library through real-world compositions.
Educate composers on the library’s features and creative potential.
Create engaging short-form content for social media.
Produce assets aligned with ProjectSAM’s brand identity.
Increase product visibility through authentic creator content.

Campaign Overview

Published across TikTok & Instagram

Deliverables

8m37

of Video Content

Organic Published Videos

Brand-Ready Assets

Reimagining an Iconic Score

A cinematic breakdown showing how an iconic film cue can be recreated using only ProjectSAM instruments. Designed to showcase the library through storytelling rather than a traditional product demonstration.

Feature Detail #1

A composition-focused analysis exploring how the library performs inside a real scoring workflow. Educational first, product-driven second, allowing the instrument to prove its value naturally.

Feature Detail #2

A closer look at the writing process, orchestration choices and musical techniques behind the cue. Each feature is introduced only where it genuinely supports the composition.

Ready to Share #1

A polished, brand-aligned short-form video designed for immediate publication across social platforms. Created to maximize visual impact while keeping the instrument at the center of the experience.

Alternative Brand Campaign

A second creative direction exploring a different visual identity while maintaining the same premium positioning. Easily adaptable to future campaigns, products or brand guidelines.

Campaign Results

Results based on three organic educational videos published across TikTok and Instagram. The two ready-to-share brand assets were produced as campaign deliverables and were not included in these results.

0K+

Organic Views

Engagements

Saves

Localized Content for the French Market

While this case study was produced in French to connect with the local composing community, every format can be fully adapted for English or any other target market (though probably with a slight French accent). Creating localized educational content offers an opportunity to reach composers with native-language resources while maintaining a consistent global brand identity.

Project Sam X Lylian Thothe

Showcasing ProjectSAM's Lineage Strings through cinematic storytelling.